A1 Motels - Port Fairy Motel and Apartments

A1 Motels - Port Fairy Motel and Apartments

A1 Motels – Port Fairy Motel and Apartments Achieves 234.22% Conversion Rate. Here Is How!

A1 Motels – Port Fairy Motel and Apartments excels as the proud family accommodation center just a few minutes from Port Fairy's center. The available rooms are large with queen-sized beds along with two-bedroom units. There is an en-suite in every holiday unit, along with an air conditioner, refrigerator, microwave, HD LCD TVs with DVDs, toasters, crockery, and electric jug. Every arrangement is directed to the comfort of the families reserving a room there. They offer BBQ absolutely free of charge.

Challenges

A1 Motels – Port Fairy Motel and Apartments was first known as Port Fairy Motor Inn. Eclick Software and Solutions had started working for them under this very brand name. After working for 6 months with a certain optimized keyword for the old brand and 6 months of the SEO campaign, the brand name had been completely changed to a new name, of which it is now known as A1 Motels – Port Fairy Motel and Apartments. Here is the challenging part. Eclick Software and Solution had to maintain the website's Google ranking and SEO, despite the brand name being changed. To keep up with the keyword ranking in SERPs, we have to ensure either the organic keyword ranking is either same or increases, and even traffic for leads and conversions is not tampered with.

Strategies

Since the brand name has been upgraded, so Eclick Software and Solutions took up a Business Brand Name Promotion strategy so the customers are aware the services of this business has not been changed. Furthermore, we have optimized the website pages with relevant keyword insertion, blogs, and articles for the organic keywords to keep up to their Google ranking in the SERPs. Additionally, we did resort to link building and local SEO to increase the website’s visibility in the search engines.

Results

After 8 months of dedication and SEO campaigns, A1 Motels – Port Fairy Motel and Apartments has benefited with 500% conversions. Keyword optimization and related techniques have earned a 234.22% conversion rate. A1 Motels – Port Fairy Motel and Apartments could earn better revenue with 79.52% total traffic.

Once we have accepted the challenge to retain the Google ranking of optimized keywords for the new brand, then there is no holding back. The data given above is the result we have achieved till now. We are determined to increase the digits in the near future.