Digital marketing is the dynamic, fast landscape that help businesses to enhance online visibility. To boost sales, brand awareness and to stay ahead of competition, the business owners need to keep themselves updated with the latest online marketing trends, strategies and technologies.
Are you keen on knowing what would work best for your business in the upcoming year? If yes, go through the following write-up.
1. Content Clusters for Enhancing SEO
Search Engines have currently altered their algorithms. Rather than favoring the keywords, they show preference to the clusters of content involving particular topics. The marketers have already begun linking contents to form the clusters around topics related to a specific category. The topic clusters send signal to the search engines depicting you to be an expert in the category.
2. Snack Ads
'Snack Ads' isn't about perishable goods. They are indeed the short videos that run for maximum 10 seconds. The lengthy video contents fail to keep a customer's attention. That's where the “Snack Ads” come to rescue. These short yet informative videos manage to engage almost 89% of the total audience.
The chatbots are on rise, taking over the customer service for a number of brands. Within 2020, the chatbots are likely to deal with almost 85% of the consumer interactions. These bots are effectual in allowing 24/7 communication channel within the firm and the audience. Along with boosting customer satisfaction, the bots even increase the response rates on Facebook.
Blockchain, present almost in every industry now, has a promising future in the field of marketing. With consumers coming across multiple contents in the present days, it is difficult to engage them in advertisements. Hence, the marketers are thinking of using blockchain in order to compel consumers to sit through the ads and get engrossed- be it leaving feedback, tagging or commenting friends.
The business owners are seeking the help of professionals offering top-notch social media optimization services
to gain better online visibility and ranking in the SERPs. If you're on the lookout for a trusted agency, conduct extensive research and choose a reputable company with years of experience in this field.
If you like this post, feel free to visit here for more such write-ups.