E-commerce trends are believed to emerge from different angles of consumer behaviour. The chief among them include how the customers are shopping, what are they buying, and how are they responding to the marketing tactics as initiated by the business. Since the last decade, several trends have emerged which are exhibiting a profound influence. For the rest of 2022, the E-commerce marketers will be optimizing the newly implemented e-commerce strategies. So, being determined to earn more traction for your E-commerce brand, drive a lot of traffic and convert the potential traffic into loyal buying customers, then you have to know the latest industry-shaping E-commerce trends to earn a noteworthy revenue.
Let us have a look at the significant E-commerce trends to rule the remaining 2022, following which the E-commerce marketers will increase their profit margin.
1. Marketing Automation
Marketing automation is not just about automating email marketing and scheduling the creatively done social media posts. Marketing automation is now a new trend, as it is now covering the areas which include customized landing pages as well as easy to access shopping carts. On being properly implemented, automated marketing helps in –
• Sending out tailored emails to customers
• Displaying new products and promotions based on the shopping history of the visitors
• Re-targeting the customers for selling the necessary products
Further, automation is proved to be fruitful at customizing the store offerings for individual customers. Automated recommendations are the influences of the customers’ clicks during their visits.
49% of businesses are using marketing automation, hence, there is no chance that it will ever stop.
2. Artificial Intelligence (AI)
Customer segmentation and identification of patterns according to the browsing history of the customers form to be the major challenges the E-commerce stores have to meet with regards to automation and store personalization. Now, intelligent algorithms are regarded as the key to dealing with all these challenges. As stated in the Business Insider, retailers who did implement personalization strategies witnessed 6% to 10% sales gains.
Data size and quality greatly influence data accuracy. As a result, small E-commerce businesses face challenges if they lack large data volumes. But, by partnering with third-party providers, these businesses can overcome this very restriction. Thus, it indicates a lot of companies will be tapping into AI-powered tools for creating personalized recommendations for each individual user.
3. Mobile Commerce
Worldwide online retailers have confirmed mobile transactions are increasing each year, specifically when the holiday sales season is on. If the website is not mobile responsive, then it should be done at the earliest, since the people actively use their mobile devices than their computers. It is expected that mobile E-commerce shopping will be reaching its peak this year.
4. Augmented Reality for Product Visualization
For its new operating system iOS 11, Apple has introduced an AR kit. To respond to it, Google has even launched AR code for all Android users. Augmented Reality is the technique whereby E-commerce marketers can project realistic 3D models of objects in real environments by using head-mounted displays, tablets and smartphones. AR is convenient to online retailers – they can use AR to provide shopping apps that will offer in-home experiences for the prospects to see whether the new furnishings will be fitting their interiors. Online retailers can also offer applications for the shoppers to virtually try putting on clothes by making use of smartphone front camera. Through AR visualization, the shoppers can be engaged with gamification techniques that are of advantage to the E-commerce marketers. By using AR, they can simplify the decision-making process for the customers by properly explaining the products. AR product visualization helps in reducing returns for the product brands while making online and offline shopping equally convenient. AR is advantageous to open new opportunities for goods customization.
5. Voice Searches To Take the Major Lead
Contents should be optimized for voice search. New guidelines of Google has already stated content for voice search should contain more textural content, so the texts will appear in knowledge graphs and rich snippets.
Using tablets and pictures is recommendable, but it will not benefit the website. Using the voice-enabled buttons will be leading to more conversions from the smart speakers, thus improving the digits for the E-commerce stores.
With the smart speaker technology advancing in the form of smart speaker sales and voice-activated search, consumers are expected to comfortably order varied e-commerce goods by just using speech techniques on their devices.
Most top brands like NorthFace, and Amazon have begun making E-commerce apps for voice assistants so the users can order using their smart speakers.
6. Chatbots Working As Personal Assistants
AI-powered chatbots are on the rise, as it helps to increase user engagement by bringing up relevant options. Chatbots are expected to become smarter, widespread and cost-effective this year.
For instance, Starbucks is allowing users to easily place orders through voice commands. Even the voice command chatbots will help the users to know the total costs along with the remaining time of their particular order.
7. Social Commerce Will Be Growing to New Levels
The process of making direct purchases on social media is termed social commerce. It is the most crucial E-commerce trend to focus on. Facebook has already introduced several options for the entrepreneurs willing to directly sell on their platform.
This trend will be growing in the future. Instagram and Instagram shopping are the two vital examples of social media companies determined to take advantage of this very opportunity.
8. Cognitive Supply Chain Management
Supply chain management has a significant role in the E-commerce industry. Three key factors are continuously complementing the improvements -
• Automation - Automation is the first step to supply chain management. By using process consolidation, the entrepreneurs can broadcast crystal-clear unopposed information shift flow.
• Data Sharing - All the necessary details like inventory availability, shipping and customer information must be available at all the supply chain management stages.
• Customer-Centric - Identifying the goals, fondness and customer tendency influences the improvements of business operational efficiency.
9. Drone Delivery Takes the Center Stage
Drone delivery has passed the testing stages and is making an entrance. Several companies are ready to introduce drone delivery. Rather, the companies like Dominos, UPS and Amazon are in their advanced stages of drone delivery testing, and it is just a matter of time for the process to become standard.
10. Q-Commerce Booms
2022 is the predicted year for Quick Commerce that is Q-Commerce to boom. Q-Commerce is all about ordering items for arriving on the same day or else within a few hours. Already Q-commerce is working excellently for grocery and food businesses, but Q-Commerce is expected to grow in the beauty, fashion and small electronics sectors as well. The Q-Commerce market is predicted to grow at a compound annual growth rate of 17% in the next decades, while food and groceries delivery will still dominate the segments with more than 80% market share.
11. Live Shopping
Due to the coronavirus pandemic effect, several businessmen are forced to devise new methods to earn a living. Most successful entrepreneurs took live video as a medium for selling products and interacting with customers.
Live video is a fun feature for social media users that is growing to be a useful E-commerce tool. Amazon is even adopting the format for adding fun to the online shopping experience, as well as making it more interactive. Through live selling and shopping, the sellers provide clarity and quickly respond to inquiries regarding the products they are selling in real-time. Thus, the process becomes more engaging, informative and informative.
E-Commerce trends are now more exciting, owing to the emergence of new technologies and smart automation tools which will fuel this ever-growing industry. The E-commerce owners should take up their methods suitable to their business, for providing value to the users. Sales will be better when the user experience is better. Building up a strong foundation in terms of reliability, infrastructure and performance will set the tune to start and proceed.