Personalization has been serving as a powerful tool in online marketing strategy. Online marketers depend on marketing personalization for improving marketing. With marketing technology moving forward, personalized marketing is equally advancing.
Studies have proved how personalized email campaigns helped in achieving 41% higher click-through rates alongwith 29% higher open rates compared to non-personalized emails. Since the customers expect personalized experiences from a brand, so keeping it aside would cost a fortune.
What is Personalized Marketing in Online Marketing?
Personalized Marketing holds a vast hemisphere than just using the first names of customers in their emails. To state it right, Personalized Marketing is a strategy to integrate into different types of online marketing mediums, comprising social media, blogs and emails for the purpose of achieving better results.
In Personalized Marketing, the marketers have to gather customer-related data, and then craft marketing experiences along with content targetting specific types of customers.
User data is the beginning step to a personalized online marketing strategy. Collection and measurement of quality data determine a campaign's success. To learn more about the users, different data are collected through surveys and email list segments. Data collection is the backbone of offering more personalized experiences through different online marketing campaigns.
Here are the best five ways of using marketing personalization in online marketing strategies for increasing sales, customer loyalty and better engagement.
1. Boosting Conversions and Sales
While connecting with the audience, personalized marketing further helps in growing sales. Sales can also be the result of a simple product recommendation or suggestion. Personalized marketing is regarded as one of the best ways for improving the website CTAs' performances, along with boosting social media engagements.
2. Making Fruitful Recommendations
Learning about the customer's buying habits is good since this data is very effective to use while offering relevant product recommendations to the customers. Even emails containing catalogues of recommended products are equally helpful.
Whatever the level of personalization is expected by the customers while they are interacting with the brands online, the same data is collected by the brands.
3. Creating More Engaging Contents
Personalization helps at differentiating a brand by producing unique and better content that the customers will want to memorize.
4. Targeting the Specific Audiences
Personalized marketing is highly advantageous in helping to reach the targeted audiences. By collecting data from related studies, list segments and surveys; the online marketers go-ahead to create effective email marketing campaigns targeting the audiences on the basis of their purchasing habits and interests.
Personalizing the content better by exploring the keywords the target customers type in the search box to find their desired products or services is the best way to know the audience base. Keyword research is indeed good for SEO, and it even provides enough insight into the different struggles taken up by the customers. This is how marketers can refine their online marketing strategy.
Serpstat is beneficial at providing an in-depth analysis of queries for which the brands show up on Google. Just typing the company domain and proceeding to the "Top Pages" report behind the "SEO Research" tab makes the entire process easy.
This very section can find out the pages from a domain with a good rank for the highest count of queries. When any number in the "Organic Keywords" column is clicked on, then it generates the queries list for which the page has been ranked. This report helps in identifying the top landing pages and personalizing them according to their search queries driving the audiences to the website.
TextOptimizer is another useful tool for identifying if the pages are performing well by giving the target customers what they are looking for. From its on-page content analysis, the marketers can understand the audience type for whom their optimized contents are meant, and understand how better can they cater to the target audiences.
5. Building Up Meaningful Relationships
For any online marketing campaign, customer loyalty is the long-term goal and personalized marketing helps in achieving the need. Personalized marketing is beneficial for building up stronger and personal customer relationships.
Using personalization while improving landing pages or the full websites, help the customers feel more received, that in turn helps in generating more conversions and sales.
At the end of the day, personalization deals with the tactic implementations to serve the customers best. Knowing customers' perspectives is important as it goes a long way in improving the personalized online marketing strategy.