Power of Podcasting In Digital Marketing to Upthrust Business Growth

Podcasting, at its core, marks it as the unique digital medium to globally distribute audio content, or marketing content to be precise. Podcasting brings a distinctive opportunity to set up a personal connection with audiences. We dwell in the on-the-go content popularity era, that is how Podcasts have turned integral to the daily routines of millions.

On being utilized in Digital Marketing, Podcasting is a fruitful way to promote and sell business products and services by creating evoking audio content. Podcasting helps to reach out to new audiences, cultivate the brand's story, build authority and better encourage word-of-mouth marketing policy.

How To Revolutionize Digital Marketing Strategy With Podcast Audio Contents?
Customer Value Journey framework is indispensable to all businesses for creating a targeted and effective Podcasting marketing strategy. This is the way to maximize the value of each customer. Ultimately, long-term brand loyalty and advocacy are nurtured. This framework pushes digital marketers to establish a marketing plan. It aligns each stage of the Customer Value Journey with the Podcasting process in digital marketing to open a vista of opportunities.

Creating episodes that the users will find useful, will automatically push them to listen till the end. Hence, the Podcasts can build trust and finally convert them to loyal brand advocates. By this approach, digital marketers can ensure the listeners are generating value out of every podcast episode. In the process, digital marketers are advancing the customers along the Customer Value Journey towards becoming long-term, loyal customers.  

To successfully create and market the Podcast guiding customers through each stage of the journey, the digital marketers have to apply this framework to Podcasting. So, to clearly understand how the Customer Value Journey framework should be applied to Podcasting, then the eight stages need to be addressed:
 
i. Awareness:
The customer is made aware of the business, as well as its products and services.

ii. Engagement:
In a way, the customers get engaged with the business. Either they visit the website or sign up to receive updates over email.

iii. Subscribe:
The customer chooses to receive additional information related to the business, like free content or a newsletter.

Digital marketers can promote the business podcast on social media or through paid advertising to reach new customers at the Awareness stage. Next, to shift the customers to the Engagement and Subscribe stages of the journey, the digital marketers offer valuable and engaging content in the Podcast.

iv. Convert
It's when the customer first purchases from the business.
More the listeners are encouraged to subscribe to the podcast and share reviews, they are moving into the Conversion stage, where they are converted to paying customers.

v. Excite
Experiencing the product or service, the customers are excited about it.

At the Excite state, digital marketers leverage their podcasts for the business to deepen engagement and foster brand loyalty. Here, they offer valuable content directly addressing their customers' needs and interests. This way, the business generates excitement and enthusiasm revolving around its brand, thereby strengthening its connection with audiences.

vi. Ascend
Either the customers purchase more or upgrade to higher-priced products and services.

As a result, the customers land up to the Ascend stage, where they receive opportunities to glide up the value ladder by purchasing more or upgrading to higher-priced products and services. This is a strategy to build a deeper relationship with the brand.

vii. Advocate
Becoming a loyal follower of the business, the customer begins recommending it to others.

Using the Podcast at the Advocate stage, the businesses can create a community of loyal followers to actively promote their brand. Hence, digital marketers encourage listeners to share the Podcast with others, share positive reviews and get engaged with the business on social media.  

viii. Promote
The customer starts promoting the business along with its products and services to associates.

Leveraging the Promote stage of the Customer Value Journey and creating a sense of belonging and community in their brand, the businesses can create long-term loyalty and advocacy. Digital marketers have to promote their podcasts to the prevailing audiences.

How Do Podcasts Influence Digital Marketing Strategy?
Thus, through Podcasts, businesses get unique opportunities for being engage with customers in a more personal and intimate way. Relying on the Podcasts, the businesses can deeply connect with customers, since it is the best opportunity for conversationally sharing stories and experiences. Even Podcasts open the grounds to reach out to potential customers who are likely unaware of the business's products and services.  

At the time of creating content for the Podcast, the digital marketers memorize the business goals. Thus, they tailor the content to the target audiences to ensure the content resonates with them. They create informative and interesting content to keep the listeners engaged. Furthermore, by effectively promoting the Podcasts, the business can reach the desired audiences. That is why, they utilize social media platforms, like Instagram, Facebook and Twitter for promoting Podcasts and reaching out to potential customers.

How  ChatbotChatbot Does Podcasting Benefit A Business and Earn More Clients?
By resorting to Podcasting, the business can collect customer data and insights and refine their marketing strategy.  Here are the ten ways how Podcasting helps a business earn more clients:

1. Podcasting Helps To Establish Thought Leadership
A podcast is capable of positioning a business as the industry leader and expert in the niche. The relevant, timely content for the listeners includes sharing valuable insights, talking about the industry trends and interviews with the other industry icons. Over time, the business develops into a trusted information source. All the potential clients will consider that business' products and services when they need the business offerings.

2. Podcast Boost Online Brand Visibility
Extending the business' reach to all potential customers yet to discover the brand, Podcasting thus goes above the other traditional marketing channels. The users can stumble upon a brand's content from the Podcast directories like Spotify, Apple Podcasts and Google Podcasts. A virally shared good podcast through social media can exponentially increase its reach.

3. Podcasts Can Captivate Audiences With Unique and Effective Storytelling
Different from other marketing forms, Podcasts offer an intimate and personal connection between the brand and its listeners. The podcast is the storytelling medium that encourages sharing compelling narratives of the business and its offerings. Storytelling engages only the listeners while making the business much more relatable and memorable.

4. Podcasts Help In Establishing Credibility Through the Testimonials
When the client testimonials are included in the Podcast episodes, then it demonstrates the value of products and services. Often, potential clients depend on reviews and testimonials to decide purchasing. Thus, by listening to the testimonials directly on the Podcast episodes from the satisfied clients, the business offerings are persuasively promoted.

5. It's Easier To Retain Existing Clients Through Podcasting
It's true new clients are necessary to push up the client base and revenues, equally important is retaining all the existing clients. Through Podcasting, it's easier to maintain and strengthen the brand-followers relations. Regular communication makes it possible.

The business or digital marketers' goal is to provide value to listeners, along with advertising the products and services. Creating Podcasts with actionable advice, entertaining stories and unique insights helps create a positive association with the brand and offers a reason to clients to come back.
 
6. Podcasts Can Cultivate Authenticity And Trust
By Podcasting, digital marketers can enable an authenticity level that resonates with listeners. Different from scripted video content, often Podcasts feature candid conversations, that solicit trust and authenticity for the brand.

7.  Content Re-purposing Opportunities Unfolds
After generating the content from their Podcast initiatives, the marketers can repurpose them across different marketing channels. It is possible to transform transcripts of podcast episodes into blogs and articles. This strategy enables reaching more comprehensive listeners in the form of written content. At the same time, the soundbites or highlights from Podcasts can be shared on various social media networks, thereby boosting the brand's reach and interactions.

8. Podcasts Help To Enhance SEO and Online Presence
Podcasting significantly impacts a website's SEO. In each episode, the digital marketers can create new content and opportunities for relevant keywords, that usher the website's search visibility. Additionally, showing notes, hyperlinks and episode descriptions further helps in increasing the website's digital presence and driving organic traffic to the website.

9. Podcasting Facilitates In-Depth Listener’s Education
In podcasts, the audiences seek to explore complex topics in depth. Therefore, digital marketers can provide detailed educational content addressing all the pain points and questions of the audiences. In this way, they are establishing the brand as a valuable resource to gain comprehensive information.

10. Podcasting Enables Measurable ROI and Monetization Opportunities
Through the analytics tracking the listener's activity, demographics and downloads, Podcasting offers a measurable ROI. Additionally, with the podcast growing in popularity, it's easier to explore monetization avenues like sponsorship. Affiliate marketing, mid-roll ads and premium content subscriptions that convert a podcast into a valuable revenue asset.

Involving Podcasts in digital marketing engages the audiences in every funnel stage.  Valuable and engaging content speaking to the audience's needs and interests is the best way to effectively leverage podcasts. Then, new listeners will want to join the podcast when it is properly promoted. Clear calls-to-action is must to drive conversions. In short, Podcasting helps differentiate a brand to stand out from the competition, build trust and credibility and even reach new growth levels.