Pro Strategies For Creating Holiday Ads For Facebook Campaigns

Every business finds the holidays crucial for engaging with customers and boosting sales. Facebook Ads targeted on holidays and festive season are one of the most effective ways to reach customers and achieve a high sales objective. These ads are meant for promoting seasonal offers, products, and holiday-themed content to drive sales, increase brand awareness, and engage with customers.  

The holidays are a favourable time of the year for businesses across different industries to leverage Facebook ads and capitalize on inflated customer spending and gift-giving. Creating ads tailored to the holiday season helps businesses capture the buyers' attention and create an edge over the competitors in the stuffed advertising vista. 

How Can the Marketers Plan A Festive Holiday Ad Campaign On Facebook? 
Serious marketers can take advantage of the holiday season's silver lining and measure the success of KPIs and conversion rates by carving unique growth opportunities. During the holidays, people spend a lot of time browsing products and services online, in search of the best deals and discounts to turbo-charge their holiday shopping. 

 • Start Early: No Opportunities To Miss 
The early bird gets maximum exposure and earns maximum revenue! October is the typical prepping season for holiday ad campaigns that should continue till November. In no time, the market gets over-saturated with plentiful high-quality campaigns from competitors, so jump-starting early on planning is essential to be found and not disappear in the mix. Because shoppers prefer completing shopping on time, so the best time is to run the Facebook ads early and nurture them with lingering discounts. 

 • Refer to the Facebook’s Holiday Guide 
Every year, the insightful holiday guide released by Facebook helps brands with the busy holiday season. There's an interactive foresight report and tips to follow for preparing before, during and after the holidays. The guide even contains success stories from other businesses. 
The bulk of useful information the guide contains assists the business owners to gain a deep insight and take note of their compliance. 

During the biggest shopping season of the year make sure your advertising is not restricted! 

• Utilize Merry And Bright Creatives 
Holidays mark the competitive time when there is no question of skimping on the visual elements of holiday ad campaigns. With the holiday hints, like fun and bright colours, positive and warm tones, eye-catching videos and gift-wrapping edits - the Facebook Ad Creatives should be on-brand and consistent. 

 • Highlight Seasonal Offers to Attract Maximum Eyeballs and Convince & Convert Minds 
A Facebook Holiday Ad Campaign will stand out when the different types of offers are highlighted: 

a. Discounts: Good deals are the holiday shoppers' favourite! Discounts with timely and urgent feel make an impact. Apart from a generic discount code, a themed code better resonates with a brand.

b. Free Shipping: Shipping price is capable of either making or breaking a sale. So, free shipping is a wise grasp for generating more incentives, since audiences will be inclined towards purchasing.

c. Complimentary Gift: Free stuff is everyone’s favourite. So, to drive more sales, a complimentary gift could be a perfect marketing choice. 

d. Free Gift Wrapping: Wrapping the products is a big plus to the business because consumers will be wrapping their purchases. Time for this extra step can taken off their list by offering them the option to click on the "Wrap It Up For Me" button. 

e. Charity Donations: Donating a percentage of sales towards Charity is a good step to help the ones in need during holidays, and the customers can also be a part of it. 

• Set Up A Data-Driven Customer Journey 
Learning about customers' purchasing behaviour and journey is a step toward improving Holiday Facebook Ad Campaigns to earn higher success rates. Hence, data is important. 
To do this, it is important to build a funnel for customers' smooth transition from the brand awareness stage to converting into a happy customer. It can be done by utilizing Facebook Dynamic Ads and re-target purposes and Facebook Pixel for tracking user activity and creating personalized ads for consumers in search of specific gifts. 

    • Mobile Optimization 
Testing holiday Facebook Ad campaigns for both mobile and desktop views is necessary because users often scroll on their phones after coming across an ad. These helpful tips will better guide for mobile optimization: 

    i. Cropping For Mobile 
Different from desktops, mobile phones are vertical and Facebook Ads in portrait will look good when the creatives are cropped to 9:16. 

    ii. Putting Brand Name Upfront
Within the first few seconds of ads, place your brand name to improve your chances of achieving brand identity, because people scroll really fast. 

    iii. Headlines Adjustment 
Headlines with several words might be proper for desktops, but never for mobile. Keep short and sweet headlines to fit on the user’s mobile screen and make a better impact on mobile ads. 

    iv. Shorten Videos
Because the audience scrolls quickly without being too focused on details, it's a challenge to keep pace with fast consumption. Videos trimmed to about 15 - 30 seconds with the most important aspects of the ad featured will work better.

    v. A Separate Ad 
Creating separate ads for mobile and desktop is generally the best. With the number of elements needed for adjusting for the optimized mobile experience, it's more beneficial to create a mobile version of the campaign. 

How To Create Holiday Facebook Ads To Boost Sales?
To assist dedicated marketers in beating the competition, here is a list of suggestions and strategies which will ensure your Facebook Ad campaigns for the holidays will reach the right customers and convince them to buy from your business.

I. Some Useful Tips To Boost Sales With Facebook Ads For Holidays - 
Follow a list of suggestions to make your Holiday Facebook Ads a grand success - your created ads will surely convert: 

i. Relevant Facebook Ads to the Holiday Season - Facebook Ads should be appealing to audiences interested in buying gifts or celebrating the holidays and festive season. Use the festive images and copy to speak about the benefits of your business products and services.

 ii. Season-Specific Festive Imagery -To get the people’s attention, the season-specific festive images, reflecting the holiday spirit are very effective.

 iii. Holiday Relevant Call-To-Action - Call-to-Action should be relevant to the holiday being promoted. 

 iv. Target the Facebook Ads to the Customers Sure Enough To Convert - Everyone seeing the ad will not be interested in your business offerings. So, using Facebook's targeting features ensures only the interested audiences likely to get converted into customers are seeing the ads. 

Apart from these tips, be careful to properly target your ads by conducting split tests. With different images, ad copy and CTA, try different versions of the ad and monitor what is working best for the audiences and the product.

II. Exclude the Non-Buyers From Target Audience 
Reaching the right people using Facebook Ads converts holiday shoppers into buyers. So, the audiences not fitting in target audiences should be excluded from ad campaigns. 

Following a list of techniques will make it easier to get this done:
i. Use Facebook’s built-in targeting option for excluding the people who have already purchased the products, or the ones not categorized in your target demographic.
ii. Create a custom audience of people who have earlier interacted with your brand, but left without purchasing. Target this group with specific ads appealing to them. 
 iii. Use negative keywords to exclude people who did not show interest in your business products and are not likely to convert. Likewise, focus the ad spend on people possible to purchase from your business.

When the non-buyers are excluded from the target audience, then it can be ensured the Holiday Facebook Ads are reaching the target audiences who are possible to be converted. 

III.  Using Scarcity To Advantage 
Audiences will get excited to find magical savings online that turn out to be a good holiday sale for marketers.  Customers' holiday excitement can be used to advantage by running Facebook ads which create a sense of urgency and encourage people to complete their purchases right away. 
During the festive season, the Holiday Facebook Ads can boost sales and conversions by making them timely and relevant to the holiday season which will maximize their effectiveness. These helpful tips will help in creating Holiday Facebook Ads that yield conversions: 
 i. Using Countdown Timers - To create a sense of urgency and encourage people to purchase right away, a wise decision is to count down the hours or days until the sale ends.
 ii. Offering Limited-Time Deals - Customers will act quickly once they have learnt that time to take advantage of a deal is limited.
 iii. Using Holiday-Specific Language - To get people in their holiday spirit, words like “Hanukkah”, “Christmas” and “New Year’s” should be used in ad copy. 
These are a few helpful tips to create holiday Facebook Ads which add a sense of urgency and aid in boosting sales this season.
 
 IV. Running A Holiday Contest or A Giveaway
Running a contest or a giveaway on Facebook is the best way to show holiday spirits in the season for giving. It's a great way to engage the audiences and involve them in your brand while boosting conversion rates and driving sales at the time of the holiday season. 

These helpful tips will better guide you to creating holiday contests or giveaways which will encourage participation: 
    i. Contest or giveaway should be brand and product-relevant.
    ii. The chosen prize should appeal to the target audience.
    iii. Content and giveaways should be simple and easy to enter.
    iv. Contents or giveaways should be promoted across all social media channels.
   v. Participants should be encouraged to share the contest or giveaway with their associates.

With these tips, it will become easy to create holiday Facebook Ads which will convert and boost the bottom line during the holiday season.

 V. Using Eye-Catching Imagery 
Designing distinct Facebook Ads different from the remaining content in people's News Feed should comprise of high-quality and eye-catching images to grab their attention so they develop the urge to learn more about your business product or service. 
Additionally, well-written ads relevant to target audiences, focused on the holiday season with a CTA will encourage people to take advantage of special offers.
Thus, you can create effective and stylish Holiday Facebook Ads which will be creative enough to drive more traffic and sales to businesses this holiday season. 

 VI. Using Emotional Appeals 
Using emotional appeals is of foremost importance to create holiday Facebook Ads which will convert. People feel sentimental and nostalgic during the holidays. Hence, to get them to notice your ads, tap into those emotions. 
To do this, the images evoking feelings of happiness, warmth and togetherness are to be used. Ad copies should be in language speaking to the heart. The offer should be truly valuable to the target audience at the time of the holiday season and will get the people clicking. 

  VII. Come Up With A Compelling Ad Copy 
Compelling Holiday Facebook Ad copies speaking to the target audiences’ needs will definitely convert. Here are the tips: 
    i. Short and to-the-point Ad copy
    ii. Strong, benefit-driven headlines
    iii. Offer-relevant images 
    iv. No cliche holiday phrases such as “Happy Holidays” or “Season’s Greetings” 
    v. Share a holiday story or message resonating with the audience, to get personal
    vi. Encourage people to take the desired action with a strong CTA 

These helpful tips prove useful while creating holiday email marketing campaigns and Facebook Ads possible to convert.

 VIII. Targeting the Lookalike Audiences 
Targeting a lookalike audience is necessary for Holiday Facebook Ads to be successful. Lookalike audiences are customers sharing similar characteristics with existing customers. 
To create a Lookalike Audience: 
    i. Identify the target audiences
    ii. Use Facebook’s Audience Insight Tool to discover the Lookalike Audiences
    iii. Create Ad Campaign 
    iv. Target Audiences to the Lookalike Audiences 

Targeting ads properly will surely bring up a higher conversion rate and a lower cost per conversion. 

The holiday season brings in plenty of opportunities for advertisers to fully utilize to their advantage. With a handful of potential sales on the line, it's worth testing and applying these strategies and Facebook Ad holiday marketing. Each brand is different, so careful testing is crucial. Push more ad spend into high ROAS and high-converting campaigns to optimize the performing ads.