Engagement on Twitter refers to the interaction between the business and the audience through likes, retweets, comments, mentions, replies, clicks, impressions, and DMs. People are most likely to notice the tweets when there is more conversation. As a result business visibility and reach on the platform is likely to grow.
Users will interact when they find your tweet interesting or valuable to them. The reason is it is the indication of how well content is connecting with the audiences, so Twitter engagement is important. To create a community around followers to engage them actively, incentives and benefits for followers can be created.
Why Is Engagement So Important On Twitter?
Engagement on Twitter is essential to formulating an effective Twitter strategy. Twitter engagement shows how healthy and active the community is. When the audiences are responding to the tweets, they are more likely to read the future content. So, Twitter engagement promotes brand awareness.
Developing connections with followers is equally important. When you are responding to the comments and mentions, then it demonstrates you are valuing the audience's opinions. This is the step for encouraging customer loyalty and trust, thereby increasing conversions and sales.
Engagement on Twitter even generates valuable feedback and audience insights. When the engagement metrics are monitored and analyzed, the types of content that the audiences find most interesting can be better understood by the business owner. Next, the strategies can be accordingly adjusted.
The best Twitter Marketing strategy can only increase the chances of Twitter engagement.
But What Is The Good Engagement Rate On Twitter?
Now it is quite tricky to determine a good engagement rate on Twitter. Several factors impact the outcome, which are the industry, audience size, and the posted content types. However, similar to Facebook's engagement rate, there is a formula to calculate Twitter's engagement rate £
Total Number of Interactions Received By A Tweet The Total Number of Impressions On That Tweet
Twitter's average engagement rate is 0.045%.
This indicates when there are 10,000 followers on a Twitter account, just over 4 interactions can be expected for each post.
The numeric above 0.5% can be a great Twitter Engagement Rate. So, with 10,000 followers and 50 interactions per tweet, it is a high metric.
We can say the excellent Twitter Engagement Rate is around 1 £ 3 %.
Creative Strategies To Target Organically On Twitter and Increase Engagement
By implementing these tips in your Twitter profile, you can continually improve the engagement rate.
1. Tweet When the Time is Right!
15-18 minutes is a tweet's average lifespan. Hence, finding the right time for tweeting is very important for your Tweet post to get more interactions. Research has stated tweets should be posted at least 6 times a day to ensure active engagement. Nevertheless, there are best times for scheduling tweets to derive the maximum engagement on Twitter â€“
a. For Business Marketing To Other Businesses:
Between 11 A.M. to 1.00 P.M EST on Monday or Thursday
b. For Directly Promoting To Customers
Between 12. 00 P.M. to 1.00 P.M EST on Monday To Wednesday
2. Just Genuine Voice is Accepted
A strong brand has its own recognizable communicative style. Often, we term it as the brand voice. In the tweets, this brandâ€™s authenticity should be reflected. The tweets should sound genuine, and fully free from jargon and irrelevant language. There are brands that use the light-hearted tonality on Twitter to create engagement.
3. Visual Contents Have A High Demands
Posting images is yet another big hack for getting more Twitter engagement. Posts with photos receive 35% more engagement from Twitter users. Other than just relying on text-based posts to receive engagements, adding images to tweets will generate more replies and likes from followers.
There are many visual contents to choose from
- Brand-related funny memes
- Helpful infographics
- Motivational quotes
- Appealing photos of products
4. Engage Followers By Sharing Links, Images and Videos
When the question is all about valuing the followers, then there is something more to be done than just words. Followers get more reasons to engage with a tweet when they find links, images, and videos. By sharing valuable information like the blog links from the website, the contents are better promoted. This is how every engagement received will be directly reflected on the website, and in turn, even affect sales.
5. Using the Brand and Industry Relevant Hashtags Strengthens the Strategy
Using the hashtags correctly will create a bulletproof strategy. The hashtags enable reaching a wider audience outside the direct network. However, the open nature of hashtags should be purposefully utilized and with relevance. One or two hashtags directly associated with brand or exclusive campaigns should be used. Also, the hot trending topics and conversations on Twitter with hashtags can be tapped. Even a hashtag generator can be used for getting the most relevant and engaging hashtags.
6. Take Liberty To Experiment With Contents of Different Types
A marketer is always free to conduct experiments with content of different types, like trying polls, sharing industry news, and asking questions to check what best resonates with the audiences. The best method is creating tweets of several types to attract more interest from followers and sharing them in sequence. Twitter scheduler tools can be used for this purpose.
7. Wisely Use Twitter Analytics
To track the engagement levels, and adjust the strategies accordingly, using Twitter analytics is recommended. Look for trends in engagement rates, like the best-performing content types, and use the same information for Twitter strategy optimization.
8. Creatively Organize Giveaways
You might own a small business or a budding start-up; free goodies are a great strategy to gain more traction. This should be applied to increase Twitter engagements. These are a few tips for ensuring a successful campaign â€“
- Start with a purpose for the giveaway. When your aim is increasing followers or generating leads, then rules of appreciation should be framed for controlling action.
- There are major cases when the participants should be invited to follow your account to favorite your tweet. Request them to comment on their reasons for entering the giveaway. Provide a strong incentive so they can keep their participating morale high.
- Make the business-relevant prize. You can then win a few loyal customers as well.
9. Create Interactive Polls For Increasing Twitter Engagement
With the Twitter Polls, a dual purpose is served. First, it will shoot high engagement, since people will be voting with only a click. Second, the Twitter algorithm can boost the post and fetch more visibility.
Choose relevant topics to use polls. You can better know your users when you ask questions. Question them about your products, and services and ask their opinions on areas of improvement.
10. Develop Twitter Ads To Increase Reach
Twitter ads are indeed great for reaching content to a large audience base. You can reach out to your target audiences and rightly place your content before them. With your content being shown to new audiences, and the impression count increasing, there is a high chance for the content to be discovered and drive more engagement.
Every tweet might contain 280 characters, and you have to make each one count. Audiences will demand quality and relevant content on Twitter as on any other platform. So, beginning with a social media strategy linked to the overall business objective is best. Next, a functional plan has to be framed for creating fresh and relevant content on Twitter. Creating a content calendar marked with important events helps to know how should Twitter engagement be increased. Customer interests, trending subjects, existing content, and news headlines are great inspiration sources for tweets. Then your business will be set for real-time and long-term engagement.