SEO strengthens a website ranking to boost organic traffic inflow and revenue growth. At the same time, redesigning a website to remain active in the online space is equally needed, but without the slightest drop in Search Engine Optimization. A website’s look and feel influences the first impression of the prospective leads, that is user experience (UX) design.
The not-to-avoid reasons for redesigning websites with the assistance of expert website redesign services include –
- Remaining an upgraded image over the Internet
- Business re-branding
- Incorporating a better content strategy
- Ensuring the website is mobile friendly
- Upgrading the technology
- Being at par with the competitors who have adapted to the change
Modified and upgraded UX designs create augmenting effects on SEO. When you trust the website redesign services of the professionals, be assured your website will be redesigned with SEO being intact. No loss of SEO!
How Is A Website Redesigned Without Having To Lose On SEO?
Updating an existing website improves the website functionality and experience for valuable prospects. The business, then, achieves an updated and aesthetic look which in turn makes the targeted visitors more satisfied. Hence, more leads are driven. Business starts to grow. Here is how professional website designers redesign a website without compromising on SEO.
1. Taking Inventory of the Web Pages
Since each web page is a business asset with regard to Search Engine Optimization, so every web page is collected. The website designers consider these facts when they take the inventory of the web pages –
- The total number of pages the website is having
- The total links counts on a website
- Images, videos and other documents available on the website
- The number of content levels the website is having
So, for error-free progress, the website designers use specific tools for collecting the essential website pages to redesign the old pages –
- A Crawler
- Google’s Index of Website
- Google Search Console
2. Using A Test Site
Once the inventory of the old website is done, the very next step is redesigning the business website’s new version. The website designers use a test site, that is a staging site or a development site to remake a website and to keep SEO intact. Due to Test sites, the search engines are prevented from crawling and indexing the incomplete version of the new website. Rather, when the users see a website in the midst of overhauling, then it is not favourable. So, preventing the test site from being indexed is a necessity.
3. Auditing The Redesigned Website
Without bringing up any SEO issues, the website designers map out the new design features to fulfil in the new website. To get it done, they update branding colour schemes along with spacing between HTML elements. Even they conduct a complete website redesign SEO audit. Since a simple re-write might significantly change SEO, so they are extremely careful at the time of changing content texts and images.
4. Setting Up 301 Redirects
A 301 redirect helps in forwarding an old URL to a new URL as chosen. Old pages are redirected to the newer pages to maintain SEO at the time of website redesigns. 301 redirect is primarily for instructing the search engines about the permanent changes done. Hence, nothing will be lost. The visitors will not be experiencing the 404 error when they click on your website links.
5. Activating Redesigned Website
After the website has been redesigned, it is time for activating the upgraded new website. Before the developers upload the new website, they double-check its functionality and even ensure the website is not disappearing from the search results.
They ensure setting up tracking codes to collect data, which comprise Google Analytics, social media pixels, heat mapping and the like. When the developers expect less traffic count, it is then that they upload the newly done website.
6. Verifying Robots Information
The robots.txt file comprises an explicit link to the redesigned website's sitemap. Including a new sitemap in the robots.txt file makes it easier for the search engines to crawl and index. Hence, the designers and developers ensure they are including all the essential pages to be indexed.
7. Setting Up Search Console
Now the time is for submitting the XML sitemap and sitemap URL to the Search Console. When submitted, SEO rankings are automatically guaranteed for the newly redesigned website. Setting up a search console helps the search engines at indexing the redesigned website effectively and sooner.
8. Monitoring SEO Performance Changes
Once the new website has been uploaded, then the incoming data about rankings, conversions and performances are monitored. The first few days after activation might show some massive fluctuations, indicating a possible significant drop or else a huge increase. A few weeks more are given for the ranking to be stabilized. There won't be any immediate improvement to SEO results after changing the website. Hence, patience is the key. Corrective measures are implemented to gain positive impacts on redesigned websites.
A website ought to be strong in terms of UX design as well as SEO to attract customers and convert them. Hence, after a certain time period, redesigning a website is a must to ensure they are mobile optimized and responsive and its fast loading time.