While working in their ways, the Search Engines seek the five essential factors in content, namely content quality, links, site structure, HTML tags, and content relevance. All the potential touch-points initiating the users to engage with the given contents are included in a balanced SEO content strategy. Organic searches are the basic visibility mediums, so SEO-friendly contents are needed for Google Images, News, YouTube, Pinterest and more.
Creating an effective content strategy for SEO involve different forms of vblogging, blogging and photo gallery organization with one-line texts defining the photos. The SEO content creation process could encompass a wide range of applications.
Now let us come to the core – how to make content SEO-friendly
and drive more traffic, reach out to the right audience and finally grow sales and leads.
What is Meant by SEO–Friendly Contents?
Search engines use algorithms for determining how the websites and contents will be ranked under the different keywords or search terms. These algorithms are useful in analyzing the topic, quality, coding and such relevant factors of the content for determining where should the contents be displayed in the search results. SEO is the continuing process through which changes are made to the websites for better conforming to these algorithms, with the very goal of increasing overall rankings.
SEO-friendly contents are meant for pleasing the audiences reading the contents, and the search engine bots indexing it for the search engines.
Reading and navigating the SEO friendly contents is easier, that increase site engagement while further improving the rankings. It is a must since audiences will take a better and active interest to share the blog posts, press releases, and blog posts to increase business awareness and improve company image.
How To Make Contents More SEO–Friendly?
This step–by–step guide on planning and creating SEO-friendly contents ranking for the targeted keywords and generating qualified organic traffic to the website.
1. Using the Headlines and Sub–Headlines
Subheadings and headlines are an influential part of search engine optimization. Uncomplicated reads immediately call for sharing. The contents become easy to read with the headlines and sub-headers. The readers find such contents skimmable.
Crawling over the website, the search engine bots identify the headings and use the headlines to better understand the important parts, and headlines and subheads are a must for increasing the keyword saturation.
2. Adding Links, Rather Backlinks to the Prevailing Contents
A number of internal and external backlinks makes the content high-rank content. Adding more backlinks from the new posts to the old content will help the people and robots easily find your content. Even it is beneficial in increasing the website visibility owing to the best links provided. Ultimately, the articles gain more trust among the readers with credible sources.
3. Content-Length Optimization
Google prioritizes higher quality and longer articles since the aim is to offer potential answers to the users. From Google's Analytic Report, the post type to generate higher engagement can be seen. Even the lately most visited posts will be realized. Next, the information has to be processed to approach the best output.
4. Right Keyword Selection
The ideal approach is wisely choosing a keyword and then writing. In the first place, the topic relevant keywords are to be identified and then used in content planning.
Take help from SEO experts – they are equipped with the knowledge of using the keywords in the title, headlines, main texts, descriptions and ALT tags.
5. Image Optimization
Images make the articles interesting and shareable. The audiences are interested in buying products from a company website having relevant and interesting photos. Attaching keywords to the files and giving ALT tags optimizes the images. Loading time will be slowed down if the picture size is too large. So, the image size must be optimized before posting.
Taking care of quality and visibility, the picture must be to the minimum size. With the help of the squoosh app, the image can be quickly resized.
6. Using Multimedia
Multimedia, like images, Infographics, and videos make the visitors stay on the page for a long time, and it leads the search engines. Each image has a label for the search engine which the crawling spiders read and index the website, that is or else known as the alt tag. With the keyword-rich alt tags, more information about the page can be given to the spiders, which further improves the rankings of the page. The visually stunning content goes viral, thus bringing in more visitors and quality backlinks.
7. Writing Article of High Quality
Writing useful and entertaining content helps in increasing the traffic. Now, the search engines reward the websites having high-quality content. So, a clear idea is a must before formatting and writing the article.
8. Making the Article Proper and Shareable
An article holds value when it is shareable, on accounts of the content being rich and SEO-friendly. Adding the social media buttons helps the audiences to easily share the content.
9. Including the Meta Data
Metadata is the site's information as embedded in its HTML code meant for the search engine spiders. It has something very important to say about the site spiders are using for determining the ranking step. A content's meta description is meant for the readers and does not directly affect the ranking. Well-written content will directly catch the attention of the readers and lead them to click.
10. Activity Monitoring
Monitoring the efforts is another way for making the content SEO friendly. The easy and free way for tracking the page views and average time spent on a page is Google Analytics. Checking the bounce rates and time spent on-site help to get the idea of how the users are interacting with the website after they have landed on your content. These simple metrics give a proper idea of the well-received contents which are liked for further replication.
Improving business exposure calls for making the content SEO friendly, which further paves the way to gain better trust from the potential customers who are genuinely interested in converting on finding you as a trusted resource. So, to keep yourself at the safe end, it is wise to take help from experienced SEO writers and SEO executives.