What Is A Good CTR and What Are the Tactics For Getting A Good CTR For Google Campaign?

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    22 Dec 2021
  • Eclick Softwares and Solution
What Is A Good CTR and What Are the Tactics For Getting A Good CTR For Google Campaign?
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At the time of analyzing CTR, you need to be careful of CTR by your campaign, keyword and ad groups. A successful campaign is influenced by a good Click Through Rate. Now improving CTR calls for a remarkable ad copy, adding a negative keyword, using the appropriate match types and more.  Through CTR, the interested people in your ad offers are determined. More people browse your websites, the likelihood of conversions are more.
 
Let us talk about what is a good CTR and how can you get a good CTR for a good Google campaign.
 
What is Meant by A Good CTR?
1.9% is the good CTR. 3.17% is the average AdWords CTR. 0.46% is average on the display network. So, it will be proper aiming for the click-through rates slightly higher than average. 4% - 5% click-through rates on Google Search Network for a solid PPC campaign is common, and 0.5% - 1% on display networks is a must.  
Average click-through rates are different for different industries. For instance – B2B having an average of 2.41% CTR on the search network and 0.46% on the display network. Real estate is having a 3.71% CTR on the search network, and 1.08% on the display network.
 
Here is the formula for calculating the CTR –
Number of Clicks Divided by the Number of Impressions, the number is multiplied by 100.
If, for instance, the ad has got 7 clicks and 2850 impressions, then the CTR will be
7/2850 = 0.0024561 x 100 = 24.5%.
 
So, now we shall talk about the proper tactics to get good CTR for Google campaigns.
 
1. Keywords and Google Ad Relationship
20–50 keywords never have any relevant theme shared among them. With synonyms, acronyms and abbreviations for products and services the same selling ad group will not be any helpful.
Hence categorizing the individual keywords in their own ad groups with their relevant and unique ads will be increasing the CTR and improve quality scores.
 
2. Keywords In-Display URL
Technically, the display URL forms the part of ad text, where keywords being written for ad into the URL should be added. Along with adding more real estate to ads, it even helps with the crucial relevancy factor. E
 
3. Countdown Timers for Urgent Clicks
The countdown timers generate a sense of urgency to click. The visible timer that counts the time down for ending the promotions or sale as presented on the add – is added to the real ad through adding the snippet "{=". A pop up will be there for choosing the timer's tart and end.
 
4. Ad Extensions For Choosing From
You can choose from a multitude of ad extensions likely to occupy valuable real estate space on the SERP (search engine results page). Your CTR will be increasing on using them to your advantage. 
Sitelinks extensions must be used and should be enhanced with the new features. While dealing locally, a location extension must be added with an address for people to know your location before they are clicking on your ad. Include the call extensions with ads if you are accepting phone calls.
 
5. Using Symbols
The symbols differentiating from the regular ol’ AVCs should be used- since these are the copyright, registered trademarks, parentheses, exclamation mark, dollar signs, or any sign. Keep trying and testing different combinations.
 
6. Negative Keywords
Negative keywords stop any kind of wasteful spending on keywords that cannot be capitalized on. Adding the negative keywords to the specified list makes the searchers see your ads, even if they are not looking for the products you are selling.
 
7. Minimizing Impressions
After adding to the negative keyword list upon setup, then regularly keep on checking your search term report that discloses the actual search queries people type while looking for your ads. The report also provides the metrics like CTR and impressions. Adding the keywords with the lowest CTR to your negative keyword list could cause the impressions to drop, and it is a good thing.
 
CTR will not go down because much fewer people are seeing your ads. It even paves the way for a higher click rate. You can better focus your budget on the working search terms, thus stating Quality wins over Quantity.
 
Above all, adding the negative keywords regularly keeps the relevance score high that raises the quality score and keeps the ads positions high while lowering Cost Per Click (CPC).
 
8. Rhythm
An ad must have rhythm, and even be "jamming". If a lot of pauses, stops and question marks are put, then it will hurt the reading speed and further hamper the clicking potentials. Testing the first description line directly related to the second description line will ultimately bring up the flow. If needed, then test without stops and pauses.
 
 
9. Add Value
Time to allow the ad viewers to win, by giving them a good reason for clicking. Other than making the ad only about you or your services, focus it on your target audience, solving their problems and adding value to it. The ideal options include –
    • Discount or coupon code
    • Template
    • Cheatsheet or Checklist
    • Competitive Audit
    • Tickets
    • Quiz
    • Live Demo
    • Consultation
    • Videos or Video Course
    • Calendar
    • Toolkit
    • Podcast or Interview
    • eBook
    • Email Course
    • White Paper
    • Physical Product
    • Infographic or Gifographhic
    • T-Shirts
    • White Paper
    • Custom Pricing
    • Swipe File
    • Industry Statistics
    • Case Study
Drawing attention to this value in ads will help in rising the clicks.
 
10. Raising The Bids
The fastest and most expensive way for increasing CTR is by raising bids. It is something you should start doing from here and go up to choosing the Ad extensions. Now as soon as you have reached there, start testing the other ways for boosting your click-through rates.  
 
11. Testing Ad Copies
Having only one ad per group is insufficient. The wise move is keeping around 3 – 4 ads per group and making them compete in the group for increasing CTR. Right from here, you will start to get insights within the ad platform as well as in Google Analytics for continuing winning ads. After stopping the lower performing ones, create variations with the winning ads.
 
12. Observing the Competition
Compare how is your ad looking in relation to the rest. Looking at the competitors' ads will give you ideas on how should your ads be positioned. Your competitors could inspire you, and you might reinvent a better idea from here.
 
13. Definitely, Use Calls To Actions
To inspire the potential clicker, you will have to bring up an accomplished and highly effective ad so the visitors take action. Mention the calls to action within the ads to direct the users and finally aid in conversion rate.
 
14. Be Focused on Your Unique Offer
You need to differ from the crowd, hence be different in everything you are offering. Test your Unique Selling Propositions (USP) in varied ways. You need to be clear about what you should offer and how are you different from your competitors. Hence apply all the functional aspects to stand out.
 
15. Low–To–Medium Is Not That Bad
 Big keywords are in demand, and you could know the obvious ones that your target audience search for. These keywords are high-intent and high-traffic, and are even competitive and often much expensive. Often, the low-to-medium search volume keywords are best – they mean high-quality audiences. Let the impressions go off, and with these low-to-medium keywords, you can get more clicks compared to the high impressions.
 
To achieve a good CTR and PPC success, it is essential to track the metrics. Measuring, tracking and analyzing the benchmark metrics will tell whether you have achieved the needed good CTR.  Track and analyze metrics, like cost per click, cost per conversions, conversions rate, average position, impression rates, quality score and customer lifetime value. Keep on measuring your analytics throughout the campaigns and even at the end.

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