Since the inception of the branding concept, the significance of Logos for business brands have been existing. As digital marketing has started to gain pace, Logos have achieved heightened importance on being known as the visual representation of the brands. But the logo designing trends are susceptible to change with time, and the logo or graphic designers follow different graphic designing techniques for creating logos. In 2022, Logo designing trends will differ from the previous years and we shall find out how the business brands should stir their audiences with unique Logos.
I. Nature-Based Logo Design
The companies having sustainable credentials interest and inspire the customers, so when the brands should impart an eco-friendly message, then the best way to pick up is brand logos. Logo designs added with natural elements turn up to be the simple way for communicating the brand is environmentally conscious, and has a commitment for betterment.
a. Illustrations and Motifs
Typically featuring the illustrations and motifs, the natural logo designs convey how the wild and outdoors feel.
b. Natural Color Palettes
The natural colour pallets have a moment in designs and are thus perfect for the logos. But, when your brand should be constantly branded, ensure choosing a unique colour blend for representation.
c. Hand–Drawn Logos
To get back to the basics as well as for adding a rustic feel to your logos, the hand-drawn element is the best way.
II. “Going Back” Logos
The past few years have made the brands go back to their roots with their rebooted versions of all their classic logo designs. Combining the appreciative aspects of the former styles with the present-day practices create a relevant logo honouring the past.
III. Clearer Font Logos
Completely uncluttered and clear logos cut through the noise to be distinguished from the crowd and go a step ahead to aid customer recognition. This year is marked by simplicity trends, so the twirling cursive and superfluous details are being replaced by east to read and clear typography for all range of devices and screen sizes. This shift to a clear look and feel is further backed by a two-tone colour palette that brightly highlight your brand's logo. Qartella font by Fontastica is a clean and modern font perfect for logos, branding materials as well as corporate identities.
IV. Stripped–Back Branding Logos
Clearer fonts are even a part of stripped-back branding. To enhance a more simplistic style for the brands to be nurtured with a modern feel, the visual identities are being overhauled. By implying the geometric shapes for adding structure, the logo design can communicate stability.
V. Multicolored Gradients
For some time, the multicoloured gradients are now much in trend. Adobe is using this trend in Creative Cloud Logo, which feature colour blends representing the different tools within the portfolio of the brand. For establishing a clear and consistent brand identity across its products and services, Adobe is using multicoloured gradients.
VI. Logos With A Sense of Movement
Titled and slightly curved logos are now being used for creating a dynamic sense of movement. This logo designing style bears synonym with innovation and progress, on being associated with speedy services and fast thinking capabilities.
VII. Cartoon Logos
Cartoon logos are now more popular than ever. The logo designers are combining cartoon mascots and lovely animations to create dynamic, engaging logos for all sorts of brands, along with the brands targeting the youngest audiences. Made in shapes and sizes, the cartoon logos are also done in 3D, with several details, outlines and flat styles. Cartoon logos are seen in colourful exciting forms.
VIII. Variable and Responsive Logos
The design trend elements have now been established as a design necessity, that holds true for responsive logos. Brands are now using different versions of their logos according to their application medium. A horizontal version of the logo is preferable for the websites,
On the website, the horizontal version of the logo is put up, while the square version of the logo is applicable for digital marketing.
Variable logos are the concepts introduced by an enthusiastic marketing team. A logo should not be tampered with, hence certain elements are changed for depicting different identities. With the base logo remaining the same, just the elements and taglines will change. The big corporations having several sub-brands under them use vertical logos.
IX. Outline Logos
In general, outline styles have gained immense usage, and their popularity is still growing. Characterized by light and subtle by nature, the outline logos will never overwhelm the design, rather it will emphasize the brand with a modern look. Outline logos are perfect for the watermarks, bullet symbols, small icons since they have high readability. Owing to their simplicity, the outline logos enable easy animation of the outline graphic elements, thus turning them elegant, while being suitable to diverse design styles range.
X. Neon Vision and Holographic Logos
The trendy neon and holographic logos striking with flash colour gradients for creating impactful impressions are perfect for the dark backgrounds and futuristic designs. Art Deco has made a comeback with elegant and clean geometry. On the other hand, Neon is to bring the synthetic wave of the 80s back into the design for the logo to glow in the dark. A constant motion impression is created by the vibrant gradients to benefit the logo design with a strong dynamic. This is now the most preferred way to create technological logos.
An essential aspect of branding is logo design. A logo is the first recognizable element of brands that people often notice first. Therefore, a great logo is a medium to create a convincing impression on potential customers. Your company logo functions as your brand ambassador are the foundation of the visual identity of your company. Whether, you should start a new business or rebrand your prevailing business, create a result-oriented brand strategy for branding.