Branding is the number one factor to take care of before launching a business as well as a business website. Herein, the main aspect going into the visual brand aesthetics is the logo. Hence, before starting your business, ensure to make a logo that will serve as your business representative by triggering the emotions.
Each and every company know how important a good logo design is. The logo stands out as the source of their brand identity whereby the people will be able to distinguish, hence the businesses highly emphasize their logos. Logos go a long way at building their brand reputation while providing a strong recognition among the potential targeted audience.
So, by understanding the dominating psychology guiding colours, shapes and styles for logo design – you can have your brand create an impact. Logo design concerns creating an emotion-evoking visual identity of a brand.
The Psychology on Why Are the Logos Needed In Business Branding
Essentially, the logos are designed for communicating what is your business all about and what it stands for. Some specific psychological reasons justify the purpose as served by the logos.
In the first place, creating an immediate impact on customers’ minds is important, and logos are needed for associating your brand with business-specific products and services.
A logo has to instantly convey what it is standing for – whether the logo is representing a “leader” or being “trusted and reliable”, so on and so forth based on its use.
Next, a logo functions in creating a brand identity for your business.
Finally, a successful logo creates lasting implications for future years. Using a well-designed logo with efficiency and correctly, enables it to become a vital part of the cultural psyche.
Therefore, everything should be clear by now why these factors are all playing crucial roles in creating fine and winning logo designs. The first on the list is colour psychology which deals with how colours are affecting human behaviour.
Logos Are Designed For Communication And Not Self-Expression!
Investing in designing custom logos is based on a wise outlook – not for promoting self–expression, but for conveying a business message. In all the truth, the customers, in all possibilities, will not be remembering the brands solely based on just the visual cues.
Rather, careful thoughtfulness and strategic planning are to be involved in logo designing so the right messaging is being conveyed through the chosen symbolism. So, considering the target audience is undeniable at the time of deciding on the logo designing theme.
Primarily, the logos function as the social signals – these are for serving as cues to the customers for identifying the business’s products and services.
Going by logical thought, human beings are highly banking on signs before they commit to decisions. Therefore, the logos are following the same pattern in the form of guiding pointers for all the potential clients.
Psychology Going Into the Logo Designing Process
The psychology guiding logo design enables your logo to properly connect with consumers by emotionally connecting them so they think twice.
1. Symbolism and Simplicity
Symbolism has to be addressed since the audiences look for clues when they encounter your brand. Thus, a symbolic logo is what should be created for the audience to clearly figure out your industry before they go to your "About Us" page.
Although almost everyone is using common symbols yet you can be different and unique by using alterations and variations. Herein, some more efforts are needed to stand out in creating an outright logo. Verbalizing your logo is another option wherein, describing the logo with words creates a better brand awareness strategy.
2. Colors Inspiring Emotions
Colours even contain their symbolism; even the colours in their essence have to inspire a particular emotion. Based on the emotion to be evoked, colour has to be chosen from the spectre.
Often the confusion is created when a decision has to be made between one colour on its own or in a specific combination. Choosing combined colours helps in being unique, nevertheless, sometimes it creates confusing signals. So, choosing one colour and sticking to it paves the way to remain cleaner, better transparent and simpler. It is a way of solving the logo colour issue and establishing the main colour for your brand as a whole.
Color Symbolism Walk-through – Psychology Ruling Behind Logo Design
Blue – Dominant colour for calming impact and tranquility
Black – Power, strength and sophistication
Grey – Authority and professionalism
White – Evoking simplicity, innocence, perfection, hope and purity; and a combined effect of all.
Green – Influential on tone, nature, growth, luck and peace
Brown – Warmth and legality
Yellow – Happiness, joy, energy, intellect and warmth
Red – Triggering strong emotions like energy, aggressiveness, passion, and sometimes danger
3. The Shape Psychology
Different shapes create a perception of different things. Sharp logos mean efficient and aerodynamic shapes as used by fitness brands. The ideal totally differs from the food industry, where curves play the leading role. When an abstract logo is being created, then it is of high relevance. You will have to take help from skilled and experienced logo designers to design the best for your company.
4. People Watch Out More Than Reading
Letters and words could be much crucial to a few logos, but a few situations call for including a word in logo design. Initials and monograms are superb as logos only when the idea has not been taken by other competitors in your industry. Sometimes, words or full sentences seem needed. When anyone is closely examining your logo, then they might read and clearly understand the message. But a lot of people will just overlook it. Hence, going in for an image or a notion is a wise option. But if words have to be used, then short, simple and memorable words must be selected. Avoid using the words likely to spell a spelling mistake, such as a double letter word or hyphenated words.
5. Combining Shapes and Symbols
Often combining the seemingly simple symbols and shapes results in a misleading and inappropriate shape. While you might let it go unnoticed as you are sure of the logo you will be representing but you cannot expect everyone to be so oblivious. For ensuring such a case is not taking place for you, choose to bring in several different shapes and symbols.
Logo design is the step to enable the customer to know your company. As a brand owner, you have to first understand your brand and company culture so you can easily connect with your customers and identify the direction suitable for your logo. A brand's strongest symbol is the company's logo. A logo's aspects influence every viewer, hence each part of the logo being designed should be given a purpose and meaning. When the shapes, colours, fonts and lines have culminated, then the consumers can make faster decisions.