Stand Out With Segmented Email Marketing Campaigns
Target The Potential Customers in Your Mailing List
Goals widely vary for email marketing campaigns - from brand awareness, company news, promotional offers and finally lead generations. Our email marketing efforts offer the most valuable opportunity to the firms for influencing the prospects and customers with actionable information. Our customers can conveniently rely on our expertise and experience for executing email campaigns with persuasion and precision. Thus, with our email campaigns being comprised of -
- Strategy and Template Designs
- Landing Page Design and HTML Coding
- Copy Writing and Conversion Optimization
- List Management and Distribution
- Tracking and Reporting
Our approach as a competitive PPC management company is based on distinct business needs, and that is how we craft a flexible strategy ensuring reliable results.
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We Provide Exclusive Email Marketing Strategies For Businesses
List Acquisition, Strategy Development & Management
According to targets by title, location, industry or anything else, we set up campaigns for targeting different prospects. By putting unique algorithms, we generate a customised prospect list.
Research on Strategic Planning
To understand the business in detail, especially the USPs and selling points, we create a plan to speed up. Similarly, we create content for an engaging target market.
Creating Creative Concepts, Designs, Contents & Production
As planned, we shall go ahead with working on the concepts, email template designs, creating evoking content and finally draft it for a display.
Email Automation Technology
The designed templates are then set to automation to automatically send bulk emails to a long list of customers. Time and day are particularly set to send out immediate emails.
Email Analytics
Using Email Analytics, we track how the audiences are engaged with the sent marketing emails, and likewise, we decide on short and long term business goals.
Lead Conversion Strategies
The entire journey is to lead the customers through the sales funnel. To convert the leads, we track their responses and send further emails to engage in taking further actions.
Marketing Automation
Stand Out in Every Inbox
Starting With Welcome Emails
To educate and inform new and existing customers.
Segmentation Emails
Matched to relevant audiences to derive consistent results.
Cart Abandonment Emails
Another welcome email to encourage customers for completing the purchase.
Different Special Offers
Highlighting cashflow savings with special offer emails.
Performance Analysis of Responses
Derive data-driven decisions for improving email performance.
Proper List Management
Correctly configured lists compliant with the spam laws.
Frequently Asked Questions
The different takes on the email subject lines and the similarities of email marketing are the best practices that need a trial for what should work best for an audience. Nevertheless, to start with, there are some best practices -
Writing for an audience, by using the language they are familiar with
Personalizing the subject lines
Using clear action words
Keeping the subject lines short, for the sake of mobile
A/B testing is the ideal technique to uncover the best email marketing techniques and timing for the particular audience. Everything can be tested in email starting with templates to subject lines to the headlines. These are the ideas for getting started -
Subject line
Message layout in one column or two-column
Personalization strategy
Headlines
Call-to-actions
Images
Time or Day of the Week
One variable can be tested at a time, so the data on what has worked and what did not becomes clear. A continuous test is needed since there is always room for improvement.
The key metrics to be concerned about in email marketing campaign are -
- Deliverability - The total emails actually reaching your audience inboxes. The deliverability rate or the acceptance rate is counted as the number of emails the receiving server accepts, while the bounce rate counts the returned emails.
- Open Rate - Among the successfully delivered emails, how many had been opened.
- Click -Through Rates - The percentage of users who have clicked on a link mentioned in the email.
- Bounce Rate - The number of email addresses existing in the list who did not receive the message since the recipient mail server had returned it. A hard bounce and a soft bounce are used for measuring bounce rates.
The three steps for building up an effective email strategy are -
First, the specific email marketing goals have to be identified. Should the emails be used for customer satisfaction? For upselling or cross-selling? For converting prospects into prospective paying customers? For determining the quantitative and q* qualitative aspects of the goals?
Next, email marketing should be aligned with the overall digital marketing strategy.
Finally, the process of never-ending improvements must be established.
1-4 times per month is the optimal frequency for contacting your customers.
Once a month, your own name can be kept in front of customers.
3 times per week for 31 - 90 days
Once per week for 90 - 180 days
This frequency can be used for providing the best results to the customers once a month. Rather, 2 - 3 times a month bring up a lot of time in between the emails. Also, the frequency of sending can be increased as needed, but being conscious of open and unsubscribe rates. In case, engagement starts declining, it can be analysed when it should be taken too far.
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